free motorola i95cl of nextel ringtones

This article originally ran in New Orleans CityBusiness, New Orleans, LA, another Dolan Media publication. Mariah Carey is on top of the Billboard charts again, but 50 Cent, Bow Wow and Super Mario Bros. are closing in on the No.

1 ranking. The music industry is ing more familiar with the latest and most unique chart released by Billboard - the hottest cell phone ringtone downloads.

According to London-based information technology firm LogicaCMG, global revenues from mobile downloads may exceed $9 billion by summer 2006. An estimated 30 million Americans, who make up 23 percent of global mobile phone owners, have downloaded ringtones, according to Chicago-based marketing research firm Ipsos Insight.

Last year, just 5 percent of U.S. users downloaded ringtones.

Ringtone sales generated $300 million in revenue in the United States in 2004, and revenue is projected to top $600 million this year. The average users spends $7.55 a month on mobile downloads with typical charges of $2 to $3 per song.

We knew it was going to be a big opportunity, but its amazing to see how the market has taken off, said Colleen Lecount, Sprint Nextel product marketing manager for the Kansas City, Mo.-based operational headquarters. Young people use it the most, but its ing suitable for everyone of all ages, providing the ultimate personalization.

Hip-hop ringtones accounted for more than half of the $300 million U.S. market in 2004.

Fifty-two percent of 12- to 17-year- olds and 49 percent of 18- to 24-year-olds have downloaded ringtones. Theyre better than the regular ringtones, said 17-year-old Cierra Williams, who has set up Carey, Missy Elliot and Bobby Valentino ringtones for her family and friends.

Theyre more popular, and I can put a different ringtone with a different person. Clemencia Sagastume, 17, used to download between $10 and $15 worth of ringtone songs per month under her old contract, but she stopped when her bills hit $65 to $100.

Under her new pre-paid T- Mobile account, she spends about $2 per month downloading ringtones from the Goo Goo Dolls, Stone Temple Pilots and Kelly Clarkson. The ringtone download market has e a three-way war between cell panies, third-party Web sites sometimes offering free downloads and pany record labels.

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